Passionate, multidisciplinary entrepreneur, engineer, and creative problem solver. Advisor to public & private companies, industry associations, and government on complex threats & opportunities in the Textiles Industry.
With over a decade of experience working across the textiles value chain, I’ve seen firsthand the evolving challenges and opportunities in the industry. My focus is on helping textile professionals and businesses navigate these changes by leveraging best practices for marketing & sales, technology & innovation, and strategy & leadership.
I share insights rooted in real-world industry applications and evidence-backed research. Through my work, I aim to challenge the status quo and bring fresh perspectives that help companies not just survive, but thrive in a fast-moving, competitive landscape.
At the heart of my thinking lies curiosity — a drive to question, learn, and explore uncharted possibilities. I'm devoted to making data-driven decisions, seeking concrete evidence and insights to guide my choices rather than relying on assumptions. Resourcefulness is a cornerstone of my approach; I harness creative thinking and leverage available resources to tackle problems and innovate, even in the face of adversity. I embrace resilience, viewing setbacks not as roadblocks but as springboards for growth, maintaining unwavering determination when confronted with challenges. Adaptability is crucial to my mindset; I firmly believe that flexibility and openness to change are essential for navigating new challenges and capitalising on emerging opportunities.
I currently identify with industrial philosophy, as a framework for understanding the ethical foundations, societal impact, and technological transformations driving modern industries. I believe in systems thinking, recognising the interconnectedness of all elements — people, processes, and technologies. I agree with the view on industries as living systems, where sustainable progress comes from understanding the long-term ripple effects of decisions.
My mindset is centered on human needs and iterative problem-solving. I believe that solutions must be practical, empathetic, and co-created with stakeholders. I am influenced by the idea of focusing all action towards what contributes to a future-proof industry that benefits both businesses and society.
My research is a disciplined exploration driven by curiosity and purpose. I believe that robust research begins with asking the right questions, challenging assumptions, and embracing diverse viewpoints. With a firm commitment to evidence-based thinking, I leverage data to uncover patterns, validate ideas, and fuel meaningful insights. This approach enables me to cut through ambiguity and build a solid foundation for strategic decision-making.
I believe in understanding the interconnectedness of elements within a business — people, processes, technology, and external forces. True innovation happens when we consider the whole system and design solutions that account for long-term ripple effects, not just short-term gains. By viewing the industry as an integrated network, I aim to foster resilience, adaptability, and sustainable growth. I challenge myself to approach every challenge with a design thinking mindset, centering solutions around human needs and iterative problem-solving.
Combining design thinking and systems thinking offers a unique advantage: it brings together a deep understanding of the broader ecosystem with focus on user needs. This approach leads to solutions that are not only strategically sound but also highly relevant and immediately impactful for the people they serve. By balancing empathy with systemic awareness, businesses can drive innovation that benefits both individuals and the larger industry landscape.
I am fascinated by the ripple effects that single actions can have across entire systems, particularly in complex industries. My approach emphasises critical analysis and careful consideration of potential consequences, enabling me to anticipate challenges and identify opportunities. I utilise this perspective to engage with issues holistically, appreciating the nuances of interconnected factors and focusing on sustainable, long-term solutions.
I believe that the best insights are born from thoughtful questioning and open dialogue. I strive to engage others in constructive debate, challenging common assumptions and digging deeper into core issues. I see each conversation as an opportunity to learn and refine my perspective, and I welcome different viewpoints to enrich my understanding. By asking the right questions, I aim to create a space where collective intelligence can thrive, paving the way for meaningful progress and innovation.
I view technology as a transformative force that reshapes business models, systems and drives long-term innovation. Technology is often misunderstood as merely "a new set of tools for the same old way of doing tasks." However, the true impact of technological innovation is progress on a system level. Instead of reacting to problems with siloed solutions, companies must think holistically and integrate technologies across the entire value chain. This approach doesn't just optimise processes — it fundamentally redefines how the industry operates, fostering agility, resilience, and sustained competitive advantage.
Because technology is advancing rapidly, we now have the possibility to do more complex data-backed thinking than ever before. We cut through the noise more quickly and we now have the ability to apply knowledge more specifically. I use the most advanced technology that is relevant to my life and my thinking, as far as possible within the constraints that apply to me. I otherwise, naturally, apply my own principles to my own use of technology.
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